Samsung Electronics, which is focusing on the electric field business, has conducted a new in-vehicle driving experience with I M Fine through CES 2022 in Las Vegas. It is designed to allow drivers and passengers to experience AR content through the large bent LED display, which is highly immersive, and HUD-type display, and it delivers a new driving experience in conjunction with the Galaxy Watch worn on the wrist of the experienced person. In addition, various contents such as video meetings while driving, food orders, lighting and sound changes according to conditions were produced, and it attracted many people's participation and interest as it was a high-profile exhibition.