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HERITAGE CONTENTS

SEOUL, KOREA

2023

Services

INSTALLATION

Client

INNOCEAN

At “Kia 360 Heritage” located in Apgujeong, Seoul, South Korea, you can experience Kia's first heritage exhibition content, showcasing the heritage stories that have been shared with customers over time, and the ongoing movement towards the future, all through digital media. I M Fine has developed a total of three types of content solutions. - Heritage Zone Navigate through 13 immersive Kia Heritage Stories (Bold/Enriching/Progressive Movement) using a jog dial on the 75-inch display screen, in restored footage of past Kia vehicles such as T-600 and Brisa. - Welcoming Zone Utilize 18 digital frames of various sizes to depict Kia's journey of growth based on real customer experiences from the past to the present. This presentation offers insights into future growth and diverse inspirations. - Sync Player This solution enables the synchronization of central and surround media, allowing viewers to watch a panoramic Kia heritage story video. During the docent experience, promoters can control the video viewing through the player tablet by pressing buttons.

MAKING OF

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