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EXPERIENCE SOLUTIONS

BERLIN, GERMANY

2022

Services

INSTALLATION

Client

Cheil

I M FINE has developed a total of six experience solutions that deliver key messages for Galaxy phones to Samsung Hall of IFA in 2022. -Foldable Monument 120 Galaxy Z Fold4s and 114 Galaxy Z Flip4s are installed Through the sink between each device, we created a super-large media wall art that constitutes one screen. Through the hinges of Galaxy Z Fold4 and Galaxy Z Flip4, Taking advantage of the folding features, Galaxy Foldable Monuments, which are composed of different angles, creates an unpack theme, Unfold, in 2d shape animation, creating an atmosphere of space as a photo-worthy space It attracted attention and attention not only as a space that delivers the core message of Unpack, but also as a photo spot of many people. -Connected experience Install the actual device (Galaxy Book2 pro 360, Galaxy Fold4, Galaxy Tab S8 Ultra, Galaxy Watch5) on the LED display To make it easier to understand and use technologies that show the connection between Samsung devices, including QuickShare, we directed it as an interactive media. -Portal SmartThings This is an interactive content installed on a large LED wall at the main and sub-entrance of Samsung Hall. It provides interaction content on a unique scale by utilizing the large screen of the immersive tunnel using mirrors and lighting. When a visitor enters the portal, the Kinect Point cloud method is used to represent the visitor's motion as a smart synth particle. Connectivity and Calm between Samsung products were conveyed through SmartThings particles responding to the movement of 'I'. -Portal Sustainability This is an interactive content installed on a large LED wall at the main and sub-entrance of Samsung Hall. It provides interaction content on a unique scale by utilizing the large screen of the immersive tunnel using mirrors and lighting. It delivers Samsung's eco-friendly product materials and energy saving messages, and delivers the value of Everyday Sustainability as an interactive experience that generates products through various materials representing Sustainability. -Zone Sustainability Table It is an experiential solution that is controlled interactive through a resin object containing Samsung's Sustainability Lifestyle. There is a gyro sensor inside the resin object that allows the user to hold and move the object, play the image on the screen, and control the particle. Experience the linkage between objects in real form and screens and deliver the Sustainability Lifestyle process in a fun and effective way. -Zone Sustainability Campaign It is an experiential solution that creates an artwork by selecting a message that participants will be interested in, and the experience creates a cube with identity through a tablet, and individual cubes gather to form a tree and unfold on a large LED. We delivered a personal interactive experience with individual identity, gave an image of a festival, and downloaded the results of the experience on our personal mobile to give continuity of the experience.

MAKING OF

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