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GALAXY UNPACKED 2023
EXPERIENCE SOLUTIONS
NEW YORK, PARIS, BERLIN, DUBAI, BANGKOK
2023
Services
INSTALLATION
Client
Cheil
In alignment with the "Samsung Galaxy Unpack 2023" event held in Seoul, South Korea, studios have been opened in five cities across five countries - New York, Paris, Berlin, Dubai, and Bangkok. These studios offer visitors the opportunity to witness and engage with the various Galaxy platforms unveiled during Unpack.
I M FINE has developed a total of three experiential solutions to convey the core message of Samsung Galaxy phones.
- Galaxy Z Flip5 Custom Experience
This offers a customized experience solution centered around the Flex Window, a key feature of the Galaxy Z Flip5. Embracing the concept of the Galaxy Open Market, we've recreated a shopping-like experience where users can interactively calculate items using the Flex Window's capabilities. This not only conveys the core functions of the Galaxy Z Flip5 but also empowers users to create their own images.
- Galaxy Z Flip5 Gallery
We've developed a video player that utilizes the cover display of the Galaxy Z Flip5, which is more than twice the size of its predecessor, the Galaxy Z Flip4. This feature was showcased to the audience, presenting the advantages of the larger Galaxy Z Flip5 cover display. On 24 Galaxy Z Flip5 screens, various customized cover display designs are portrayed through motion images.
- Connected Experience
To express the diverse connectivity among the newly introduced Galaxy products (Galaxy Book3, Galaxy Z Fold5, Galaxy Z Flip5, Galaxy Tab S9 Ultra, Galaxy Watch6), we developed system design and the Sync-Player using TOED technology. Leveraging I M FINE's advanced technology, we provided a solution that demonstrates the connectivity between Samsung's devices through organic network communication and highly reliable ultra-low latency communication technology within each system.
MAKING OF
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